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On Wednesday, this new ownership entity disclosed the hiring of Anja van Ginhoven, England's managerial lead working with Sarina Wiegman, taking on the role of overseer of worldwide women's football activities. The freshly established multi-team ownership group, with the San Francisco-based Bay FC as its inaugural team in its portfolio, has prior experience in hiring individuals from the English FA.

The appointment this year of Kay Cossington, the prominent previous technical director at the Football Association, to the CEO role acted as a demonstration of ambition by Bay Collective. She understands the women's game comprehensively and now has put together a management group that possesses extensive knowledge of women’s football history and laden with experience.

Van Ginhoven marks the third key figure of Wiegman’s setup to leave recently, with the chief executive exiting before the Euros and deputy manager, Veurink, moving on to assume the position of head manager of the Dutch national team, however her move came sooner.

Leaving was a surprising shift, but “I had decided to depart the Football Association quite a long time ago”, she says. “The terms lasting four years, exactly like the assistant and head coach had. As they re-signed, I had expressed I wasn't sure about renewing myself. I had grown accustomed to the thought that following the tournament I would no longer be involved with the national team.”

The tournament was an emotional tournament due to that. “It's sharp in my memory, discussing with Wiegman where I basically told her about my decision and we then remarked: ‘There’s just one dream, how incredible it would be if we were to win the European Championship?’ Generally, dreams don't dreams come true frequently however, absolutely incredibly, this one did.”

Wearing a Netherlands-colored shirt, she experiences split allegiances following her stint with the English team, where she helped achieve claiming two Euros in a row and served on the coaching setup for the Netherlands’ triumph in the 2017 European Championship.

“The national team will always hold a dear spot in my heart. So, it’s going to be tough, particularly now knowing that the squad are scheduled to come for the international camp in the near future,” she notes. “Whenever the two nations face off, who do I support? Right now I'm in Dutch colors, though tomorrow English white.”

In a speedboat, you can pivot and accelerate swiftly. In a small team like this, it's effortless to accomplish.

The club was not part of the equation as the organisational wizard determined that a new chapter was needed, but the opportunity arose perfectly. The chief executive initiated the recruitment and mutual beliefs were crucial.

“Essentially upon meeting we connected we felt immediate synergy,” says she. “There was immediate understanding. We have spoken at length about different things around how you grow the game and our shared vision for the right approach.”

Cossington and Van Ginhoven are not alone to relocate from prominent roles within European football for an uncharted opportunity across the Atlantic. The Spanish club's women’s technical director, González, has been announced as the organization's worldwide sports director.

“I felt strongly drawn by the firm conviction of the power of the women’s game,” González explains. “I have known Kay Cossington for an extended period; during my tenure at Fifa, she served as England's technical director, and it’s easy to make these decisions knowing you'll be working alongside individuals who motivate you.”

The extensive expertise in their team sets them apart, explains she, as Bay Collective part of a group new multi-club initiatives that have started lately. “This is a key differentiator for us. Different approaches are acceptable, however we strongly feel in having that football knowledge on board,” she says. “Each of us have been on a journey in female football, probably for the best part of our lives.”

As their website states, the mission of this group is to champion and pioneer a progressive and sustainable ecosystem for women's football clubs, based on what works for the diverse needs of female athletes. Doing that, with unified understanding, eliminating the need for persuasion for specific initiatives, is hugely liberating.

“I equate it to transitioning from a tanker to a speedboat,” says she. “You are essentially navigating in uncharted waters – a common Dutch expression, I'm unsure if it translates well – and you must depend on your personal insight and skills to choose wisely. You can pivot and accelerate rapidly with a speedboat. Within a compact team such as ours, it's straightforward to accomplish.”

González adds: “Here, we begin with a clean canvas to build upon. Personally, our mission focuses on impacting football on a much broader level and that blank slate enables you to pursue anything you desire, within the rules of the game. That is the advantage of our collective project.”

The aspirations are significant, the executives are voicing opinions athletes and supporters hope to hear and it will be compelling to observe the evolution of the collective, Bay FC and other teams that may join.

For a flavour of what is to come, what factors are essential in a high-performance setting? “{It all starts and ends with|Everything begins and concludes with|The foundation and culmination involve